When she first began her work in 1974, the corrective makeup industry was non-existent. The cosmetics industry developed products that focused only on glamour, but her clients had unique needs. Little did she know that these needs would soon become the focus of her energies for the next twenty years.
As word of her work began to spread, she received referrals for clients confronting the most challenging skin conditions -- trauma survivors, children with congenital birth defects, medical patients with severe post-surgical bruising, and others with vitiligo, lupus, and hyperpigmentation to name a few. “These clients were looking for a way to normalize their appearance; to be recognized for who they were on the inside, not judged for how they looked on the outside. Corrective makeup was the tool to help them blend into society.”
Over the years, a great deal of publicity has been generated for Linda by the inspiring, triumphant stories of her clients. “From my first interview with Oprah Winfrey in Baltimore, to my first national magazine article in Family Circle, to the Sally Jessy Raphael Show and People Magazine -- it has been my pleasure to introduce the world to people who, with a little help from corrective makeup, have gone on to fulfill their dreams.”
Whether lecturing at Johns Hopkins Hospital, teaching children at summer burn camp, or demonstrating techniques in Japan, the emotional transformations resulting from the use of corrective makeup are nothing short of miraculous. Young or old, male or female, in the United States or abroad, their expressions are the same -- a special glow of confidence, a parent's tears of joy, or a simple smile of satisfaction.
But for those who have witnessed her in action, what ultimately impresses them about Linda, is the compassion and determination embodied in the help she gives her clients. Through innovative application techniques, specialized cosmetic products and a humanitarian approach to business, Linda has personally transformed the daily lives of thousands of women, children, and men over the last twenty years.
Her unique approach to corrective makeup has been recognized and applauded by medical professionals, the cosmetics industry, the media, and most of all, by her clients. For Linda, the motivation is quite simple. Helping people realize their own dreams through the art of makeup is a very special gift she can give, as well as receive.
“I've always known that my work was about transformation and what happens on the outside,” Linda says. “But over the years, I've realized that the real benefit to my clients has been the transformation that takes place on the inside. When you give someone the means to change something they've always disliked about their appearance, it doesn't just change the way they look, it changes the way they look at themselves.”
Like many people, Linda's life work began as a result of her own personal struggle. “As an adolescent I suffered from acne, which continued until I was well into my thirties. Fortunately, my interest in cosmetics, my talent as an artist, and a strong family support system helped me cope with a very difficult period in my life. As the twenty-fifth anniversary of my career approaches, I am more determined than ever to pass on what I have learned, and to help as many people as possible realize their own potential.”
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Linda Seidel Cosmetics - Hunt Valley, MD
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